Facebook will soon remove engagement bait with machine learning

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image from FACEBOOK


Facebook is working to get rid of "engagement bait" posts that ask for users to interact with likes, shares, and comments with help from machine learning.

Facebook have categorized "hundreds of thousands of posts" to inform its machine learning model to detect different types of engagement bait. Facebook said posts that use the baiting tactic will be shown less in users' news feed.

In the coming weeks, Facebook also plans to implement stricter demotions for Facebook Pages that repeatedly use engagement bait in their posts.

"Publishers and other businesses that use engagement bait tactics in their posts should expect their reach on these posts to decrease," Facebook warned in a blog post.

The removal of engagement bait comes amid discussion about the social network's impact on a person's health and well being.

Last week, Facebook published academic research on social media and mobile phone impact in people's lives. Facebook said its ultimate goal has always been to be a place for meaningful interactions with your friends and family. Further, it shared insights into how the research team at Facebook works with our product teams to incorporate well-being principles.

In recent months, Facebook has also made efforts to show less clickbait headlines and links to low-quality web browsing experiences. Facebook CEO and founder Mark Zuckerberg said last year that his company would work to combat the spread of misinformation or fake news.

"The bottom line is: We take misinformation seriously," Facebook's chief explained last year. "Our goal is to connect people with the stories they find most meaningful, and we know people want accurate information. We've been working on this problem for a long time and we take this responsibility seriously. We've made significant progress, but there is more work to be done."

With this we might soon see a clearer news feed without those annoying post that wants us to engage.

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