Samsung to launch its own Bixby smart speaker in 2018

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Samsung to launch its own smart speaker in 2018


Samsung plans to launch a smart speaker to rival Amazon Echo, Google Home, and others, in the first half of 2018. The smart speaker will use Samsung's Bixby voice assistant utilized in the Galaxy smartphone lineup, and aims to connect smart home appliances.

It's not clear what Samsung plans to call its smart speaker, however the report said it may be priced at $200 or roughly Php 10,000 and harp on audio quality. Samsung's focus for the speaker is to be a hub for its SmartThings ecosystem and other Samsung devices including smart refrigerators and Galaxy smartphones.

Bixby, like Apple's Siri and Amazon Alexa, allows users to access information like weather, sports scores, news, traffic info, web services, and more with their voice.

DJ Koh, president of Samsung's mobile division, confirmed in August that Samsung is working on a smart speaker, but didn't provide many details other than it's set to launch "soon." In September, BK Yoon, co-CEO and head of Samsung's consumer electronics business, said the company is working to combine technologies of its mobile division and audio component giant Harman to make the speaker.

Samsung completed an $8 billion acquisition of Harman earlier this year, and the two are already cooperating actively. In July, Samsung launched an LED screen for cinemas that uses Harman audio systems.

Samsung will be entering an increasingly crowded smart speaker market. In 2018, Samsung competitor Apple will also launch its HomePod, against other competition like the Amazon Echo lineup, Google Home lineup, and Harman Kardon Invoke.

If Samsung continues to work out to improve Bixby and can deliver on the smart speaker’s reported emphasis on sound quality, the company might have a winner on its hands. Let us know in the comments your thought about this new speaker from Samsung.

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