Samsung partners with Google to bring augmented reality to a new level

Samsung announced something today during the Samsung Developer Conference 2017 that it’s teaming up with Google to extend the augmented reality core or ARCore platform to its latest devices like Galaxy S8, Galaxy S8+ and the Galaxy Note 8.

Samsung has decided against fragmenting augmented reality on Android. It won’t push its own proprietary AR platform on its smartphones and its a great move given that google has a dedicated team for AR technology, and this will enable Samsung to bring the best in AR experiences to its customers. This will enable developers to come up with ARCore apps that work on both Google and Samsung smartphones.

Samsung introduced Gear VR nearly three years ago. And its rapidly expanding ecosystem features more than 1,000 apps, 10,000 high-quality videos through the premium 360-degree immersive Samsung VR service and noteworthy collaborations with top content creators and media brands. Now
ARCore is a software platform that’s used to build this augmented reality apps. The apps then rely on advances in cloud software and device hardware to put digital objects in the real world.

Bixby Vision as one of Samsung’s key consumer-focused AR experience. Introduced earlier this year, Bixby Vision provides users with a new way to understand the world through objects, scenes and text. It relies on a hybrid deep learning system that enables it to run on both the device and the cloud.

Google announced its ARCore augmented reality platform back in August. It’s the revamp version of Project Tango AR platform which required depth sensors and cameras to 3D map environments. Tango hasn’t really taken off since it requires all its hardware to execute it properly. ARCore, on the other hand, is a software platform that enables less powerful devices to provide AR experiences thus allowing google to implement it on existing technology on smartphones.

Samsung promises that its AR will go beyond smartphones in the coming years. Samsung also state that it will continue growing its community of developers and collaborators to expand the presence of AR and VR.

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